Jeu de Mots: Absurdist Poetry and the Reimagining of Fashion in the Post‑Internet Era (2020–ongoing) is a conceptual creative practice and research project by Marie Geneviève Cyr that explores the intersection of digital aesthetics, language, and identity. The project merges wearable and linguistic art to investigate themes such as neo-materialism, image circulation, and the construction of digital selfhood. Through poetic fashion artifacts, daily mantras for the inner cyberflâneuse, and a reimagined visual vocabulary, Jeu de Mots examines the image-object as souvenir, questions authenticity and aura in the new image economy, and offers a meditative lens on post-internet fashion culture.