Circulationalism: Authenticity, Origin and Aura

MARIE GENEVIEVE CYR

MARIEGENEVIEVECYR

Back

In the post-internet era, the aura of a garment often surpasses the physical object itself—its value lies in circulation rather than creation. The boundary between original and copy dissolves, as endlessly reproducible images destabilize authenticity and shift authorship toward decentralized, collaborative practices.

Traditional ideas of ownership fade in a culture driven by remixing and digital sharing. Aura, once rooted in singularity, is now generated through the very act of repetition and post-production.