Marie Geneviève Cyr is a designer, researcher and a professor of Fashion Design at Parsons School of Design. She has an MA in Visual Culture and Fashion Theory from New York University, a BA in Design and Applied Arts from the Edinburgh College of Art and was nominated in 2009 for a Genie Award by the Academy of Canadian Cinema and Television for “Best Costume Design” for the feature film Who is KK Downey?.  
In her work, she interrogates the relationship between visual advertisement, its materiality, and its representation in a global landscape, with a focus on fashion and popular culture.  Her work examines the politics of abstract desire, hyper-reality, hyper-consumption, and the Internet. In addition to writing and photography, she explores drawing and painting in observation of italian luxury imagery.

Cyr has spent extensive time in Asia, more specifically China, studying design practices. In addition to Parsons School of Design, Cyr has created and taught experimental design processes workshops for universities such as Donghua University (Shanghai), Royal College of Art (UK), China Academy of Art (Hangzhou), HEAD (Geneva), and various art organizations. She has been an Artist-in-Residence at the Red Gate Gallery (Beijing, China, 2014), and Palazzo Monti (Brescia, Italy, 2019).